Lead Generation Specialist

We are looking for a results-driven Lead Generation Specialist to fuel our IT services growth by identifying, qualifying, and nurturing high-quality B2B leads across global markets.

 

Key Responsibilities
Lead Generation & Prospecting
  • Identify and generate qualified B2B leads for IT services through:
  • LinkedIn Sales Navigator
  • Cold email campaigns
  • Cold calling (selectively)
  • Online platforms (Clutch, Upwork, Toptal, GoodFirms, etc.)
  • Build and maintain a target account list by geography, industry, and service line.
  • Research decision-makers (CTO, CIO, Head of Engineering, Product Managers, Founders).
  • Identify and generate qualified B2B leads for IT services through: LinkedIn Sales Navigator, Cold email campaigns, Cold calling (selectively), Online platforms (Clutch, Upwork, Toptal, GoodFirms, etc.).
  • Build and maintain a target account list by geography, industry, and service line.
  • Research decision-makers (CTO, CIO, Head of Engineering, Product Managers, Founders).
Campaign Execution
  • Plan and execute email and LinkedIn outreach campaigns with personalized messaging.
  • Run A/B tests on subject lines, messaging, and sequences to improve response rates.
  • Lead Qualification & Handover
  • Qualify inbound and outbound leads.
  • Schedule discovery calls and hand over sales-ready leads to the sales/leadership team.
  • Maintain accurate lead status and notes in CRM.
CRM & Reporting
  • Maintain and update CRM.
  • Track key metrics:
  • Leads generated
  • Conversion to meetings
  • Provide weekly and monthly performance reports.
Required Skills & Experience
Must-Have
  • 1-2 years of experience in B2B lead generation for IT services.
  • Proven experience with cold outreach and LinkedIn lead generation.
  • Excellent written and verbal communication skills (English).
  • Experience using CRM and outreach tools.
Good-to-Have
  • Experience generating leads for US, UK, Europe, Middle East, or APAC markets.
  • Familiarity with tools like:
  • LinkedIn Sales Navigator
  • Apollo / ZoomInfo / Lusha
  • HubSpot / Zoho CRM
  • Basic understanding of IT proposal cycles and enterprise sales.

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    Disclaimer: Recruitment Communication
    Please note that Cumulations does not outsource online interviews or tests to third parties. Candidates should only expect official communication regarding interviews or assessments from our email IDs with the domain cumulations.com. Thank you for your cooperation.

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