When you design and develop a mobile app, one of the goals is to stimulate the users to remain engaged as well as use the app for longer durations. Designing an engaging app is all about merging simplicity and usability in software. And it’s a difficult job to capture a portable users attention and keep that.
According to the survey by Forrester Research, Smartphone users from U.S and U.K use around 25 apps every month but spend more than 80% of their in-app time upon just five apps. In addition to that, most users abandon a great app within just 30 days after download.
Instagram offers probably the most engaging user experience to its users. An impressive 38% of Instagram’s 400 million active consumers check Instagram multiple times per day and use the app for 20 minutes every day.
Are you interested in making your mobile app engage as effective as Instagram? Below are the tips you need to be followed.
Offer Something Different
The number of applications out in the market is very overwhelming, but that does not mean that there is no space for something new and unique. One of the best mobile apps marketing strategies you may employ is to make sure that what you offer is not already available in another application. Even though it can be difficult to create an entirely new app, this does not mean that you cannot consider something old and give it a little twist. You can take a present product and reinvent this into something that would offer you more uses and consumers.
If you fail to come up with something entirely one of a kind, then the least you can do is definitely create something out of an existing application to make it worthy of your users.
Even if you currently have a concept in mind or should you have already designed an application, it is still important to make sure that it has all the makings associated with an app that would stand out from others. You cannot expect a mobile phone app marketing strategy to work without offering something interesting and useful.
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Related read: Mobile UX helps in Improving the Customer Satisfaction & Loyalty