The Benefits of a Mobile Application Over A Mobile Website

Team Cumulations

13 Jan 2017

The Benefits of a Mobile Application Over A Mobile Website

Having a mobile friendly website is more than essential in today’s world where the smartphones rule the market. But even better is having an app besides a mobile friendly website. If you already have a mobile website, then do you need an app too? Yes! In a lot of ways, a mobile app can be more beneficial than a mobile website. It can significantly help improve your revenue and also contribute to the creation of your brand identity.

There are several smartphone app development firms in India to help you improve your business by creating a mobile app. Outsourcing the app development to such companies can save you a lot of time, effort, and resources.

Here are some of the benefits of a mobile app over a mobile website:

    1. Provision to work offline:

With a mobile website, you always need a live internet connection to load the website. But that is not the case with a mobile application. You can make some or all of the features of the app available in the offline mode. While you might feel that ideally, the offline use of the app might not be a necessary requirement, this feature can come in handy in cases where the available internet connection is very slow. When the internet connection is very slow, the user might not be able to open the mobile website but he can seamlessly use the app instead.

2. App notification vs. notification emails:

Sending notification emails to subscribed users is one way of marketing and sending out the details of your promotions and other related information. But it is seen that in many cases emails do not have enough conversion rates as predicted. Mobile app notifications, however, are seen to have better reach. In-app notifications and push notification can be the most productive alternative for traditional promotional emails.

3. Customization to add a personal touch:

When you allow the user to feel more connected, there would be more business that happens. In the case of a mobile website, there is a standard mobile page layout that every user sees. In the case of a mobile app, however, you could offer a lot of personalization or customization options. This can enhance the user experience.

4. Using the power of the smartphone:

With a mobile website, not many features of the smartphone are utilized. With the app, however, you could make use of several features of the user’s smartphone like the GPS, phonebook, camera, compass, accelerometer and more. This makes the whole process a whole lot simpler. The user can easily snap and upload images wherever required and can fill in details directly from the contact list and do a lot more with the app.

5. Establishing your brand identity:

When an app is installed on the phone, the chances that the user accesses it is more than the chances of the user keying in the mobile website address and accessing it through the browser. This is a key factor in establishing your brand presence. This also improves the conversion rates to a great deal.

6. Faster refreshing times:

No matter how fast your servers are mobile apps refreshing times can be designed to be relatively faster than mobile websites. Technically, the framework on which mobile apps are built is more responsive than the JavaScript codes of mobile websites. This would make the faster loading app more favorable to use than a sluggish website.

7. Statistics supports the fact too:

Recent studies and reports reveal that people spend more time on mobile apps than on the mobile websites. From a study done by Nielson, around 89% of the time spent by users is on the app while only 11% of the time is spent on mobile websites. These numbers in favor of apps is yet another reason to get your business a mobile app.

Several businesses have seen a marked improvement in the conversion rates by improving the conversion funnel.

Explaining with an example:

If you are still not convinced, here is an example. If you consider an online retail store:

When the user uses the store’s app, he can personalize his app and keep his account logged in.

This saves a lot of time for the user. When the time taken for a user to shop, select and place an order is reduced, the conversion rate improves. There are several other reasons we could keep furnishing to justify the fact that mobile apps are beneficial in a lot of ways. If you feel that the development of the app is an additional cost, you would be happy with the improved revenue and the returns you get on your investment once you successfully deploy your app.